“ Like Continental bars where customers go for a café cortado or an espresso, Freeman is aiming for a grownup coffee place, all walnut and marble. “I want it to be dignified,” he says. “You can’t go to a place where you can order a giant pumpkin latte and expect it to be dignified. ”
- Blue Bottle’s CEO. Though I think a grande soy pumpkin spice latte once a year is totally dignified.
Blue Bottle: The best coffee you may ever drink - Fortune Features
